7 deadly sins

business card flyer
programme
Grounded is a dance competition that pits choreographers from different dance genres against each other. Their routines are based around a theme, with the 7 deadly sins chosen for 2015.
 
Dark and hellish was the inspiration for this branding. A font with sharp, awkward serifs, the deep red colour and stone texture brought the “hell” feel to the design, with the 7 used to “trap” the dancer.
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